Sabrina Maddeaux brings over 15 years of expertise as an award-winning journalist, communications strategist, public speaker, and policy expert to her role as Associate Vice President of Communications at Global Public Affairs.
Sabrina’s media career spans Canada’s top outlets, where she earned multiple National Magazine Awards and Canadian Online Publishing Awards, as well as a sanction by Russia for her reporting on the Ukraine invasion and international corruption. She regularly contributes columns to both the National Post and the Toronto Star, as well as political and economic analysis across major broadcast networks and premier thought leadership forums.
She has covered elections at every level, historic global events, and budget days. She also co-hosts one of Canada’s most influential economic podcasts, The Missing Middle, which is frequently cited in Parliament and by decision-makers across the country.
At GPA, Sabrina provides senior advisory on creative strategy, branding, thought leadership, and media relations, working where reputation, persuasion, and policy collide. She builds award-winning campaigns on earned trust, combining strategic storytelling and public affairs to move public opinion and decision-makers together. Her work spans sectors including health and life sciences, financial services, consumer goods, infrastructure, national defence, transportation, resources, and emerging industries. She also specializes in working with CEOs and prominent figures to develop a public voice that is credible, deliberate, and unmistakably their own.
Before GPA, Sabrina led thought leadership and content strategy at the tech and innovation arm of one of Canada’s Big Five banks. She also helped scale eight in-house startups, several now among the nation’s leading fintech and healthtech brands. One of only 144 employees worldwide selected for the bank’s prestigious Social Impact Leadership Program in 2023, she served as a pro bono strategic advisor to one of the bank’s international non-profit partners.
Sabrina holds a BA (Honors) in Political Science from St. Bonaventure University, New York, and a Canadian Securities Course certification, which gives her the fluency to communicate and advise credibly on complex economic and financial issues.
Having worked in top newsrooms, inside a major bank, and at the intersection of politics and policy, Sabrina has a rare insider’s view of how stories take hold, how brands break through, and how decisions get made.