Issue
The Toronto Global Form is a multi-day international conference that fosters dialogue on national and global issues and draws VIPs from around the world, as well as from Canadian federal and provincial governments.
Global has been a trusted partner of Toronto Global Forum for ten years to manage and coordinate media relations for the conference, both in advance and onsite during the conference.
Insight
Global Public Affairs’ efforts included media outreach to local, regional, national and international media that cover a variety of topics including economy, technology, financial services, infrastructure, energy and public affairs.
Our team has collaborated with prominent broadcasters and print media outlets such as BNN Bloomberg, Canadian Press, The Logic and Financial Post to arrange on-site interviews and live event coverage. Additionally, we crafted and disseminated press releases and tailored story pitches for targeted media engagement, along with orchestrating press conferences and one-on-one interviews between speakers and journalists.
Impact
Global’s work has resulted in millions of earned media impressions and hundreds of media hits for the Toronto Global Forum each year, including BNN Bloomberg, Canadian Press, CTV News, Financial Post and The Logic. This has helped position Toronto Global Forum as a premier business conference in Toronto.
100s
of earned media stories
Millions
of people reached