Sectors

Sectors

Description

Global Public Affairs has decades of experience in managing complex issues across Canada. We have guided clients through a variety of sensitive events and situations, including data breaches, consumer activism, and public safety announcements. Our services include crisis preparedness, public risk assessment, media monitoring, and active crisis response.

Lead Contacts:
Rick Roth
Telephone: 416-597-3473
Email: rroth@globalpublic.com

Insights

Team

Nicole Brassard

https://globalpublicaffairs.ca/staff/nicole-brassard-2/">Brassard

Associate Vice President

Telephone: 604 -240-5788

Email: nbrassard@globalpublic.com

Nicole Brassard is a Associate Vice President in the Vancouver Office of Global Public Affairs. She provides government relations, stakeholder engagement and communications support to clients in the Transportation, Infrastructure and Technology sectors. She is the co-chair of Global’s Technology Practice and assists clients in the sector from conception to commercialization. She currently sits on the Greater Vancouver Board of Trade’s Regional and Civic Affairs Committee. Prior to joining Global, Nicole was the Regional Director for a federal political party managing stakeholder engagement, media relations and strategic policy outreach in Alberta, Saskatchewan and the Territories.

Nicole has extensive experience managing election campaigns and continues to provide strategic counsel at the federal level. She also worked in law for more than a decade for several national and international law firms in their corporate and insurance practice groups.

Tom Clark

https://globalpublicaffairs.ca/staff/clark-tom-2/">Clark

Chair

Telephone: 613-783-6052

Email: BookTom@globalpublic.com

Tom Clark joined Global after almost 45 years at the most senior levels of Canadian journalism. He left Global News on January 1, 2017, after serving as the network’s chief political correspondent and host of The West Block. He has interviewed every Canadian Prime Minister since Lester B. Pearson and has covered every federal election campaign since 1974. He has reported in eight active war zones and from over 33 countries. Tom was CTV’s China Bureau Chief and was also its Chief Washington Correspondent for five years. He has a deep understanding of Canada’s position in an increasingly complicated international dynamic. Tom is the recipient of Radio Television Digital News Association lifetime achievement award and has been named one of the most influential journalists in Ottawa.

Taylor Jantzi

https://globalpublicaffairs.ca/staff/jantzi/">Jantzi

Consultant, Strategic Communications

Phone: 416-575-5366

Email: tjantzi@globalpublic.com

Taylor Jantzi is consultant with Global’s strategic communications practice, providing support to national communications, public relations and digital media campaigns. Taylor is passionate about media relations and thrives on securing top tier media placements for her clients.
She has a post-graduate certificate in Corporate Communications and Public Relations from Centennial College, a certificate in Digital Strategy and Communications Management from the University of Toronto, School of Continuing Studies and a BA Honours in Political Studies, with a minor in History from Queen’s University.

Neil Parmenter

https://globalpublicaffairs.ca/staff/parmenter/">Parmenter

Senior Counsel

Email: nparmenter@globalpublic.com

Neil Parmenter is a Senior Counsel with Global Public Affairs with a focus on financial services and strategic communications.

He is the former President and Chief Executive Officer of the Canadian Bankers Association (CBA) where he was the advocacy voice of the industry to all levels of government, regulators, stakeholders, media and the public. Mr. Parmenter played a strong role in the development of public policy on financial services that contributed to a sound, successful banking system. He was a member of the Board of Directors of the International Banking Federation (IBFed), a forum that addresses issues affecting banking around the world.

Prior to this role, Mr. Parmenter held the position of Senior Vice President, Corporate and Public Affairs (Global) and Chief Communications Officer at TD Bank Group. In that capacity, he led TD’s Corporate Communications for Canada and the United States and the Canadian Government Relations practice while counselling the CEO, CFO, Senior Executive Team and Board of Directors on key government relations, communications, and public affairs issues.

Mr. Parmenter holds a B.A. in Political Science from Western University, a Certificate in Public Relations from Humber College, is a graduate of the Institute of Corporate Directors program and completed an Executive Program in Strategic Marketing Management from Stanford University. He has won several industry awards from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC). He also served as a Director of Toronto Financial International.

Rick Roth

https://globalpublicaffairs.ca/staff/roth/">Roth

Vice President Strategic Communications, Ontario

Phone: 416-597-3473

Email: rroth@globalpublic.com

Rick Roth is the Vice President Strategic Communications, Ontario, at Global Public Affairs, helping clients navigate the new Government in Ontario under Premier Doug Ford.  Rick works with clients seeking opportunities to collaborate with the public sector to achieve their business objectives.

Rick has more than a decade of experience in government, crisis communications and public affairs, holding senior positions in Government of Canada and the Government of Ontario.  Most recently he served as the Chief of Staff to the Minister of the Environment, Conservation and Parks helping shape Ontario’s Environment Plan; a detailed vision ranging from the protection of air, land and water, addressing litter and waste as well as Ontario’s new approach to Climate Change and Greenhouse Gas Emissions.

Previously Rick spent more than two years as the Senior Manager for Issues and Reputation Management at Scotiabank, one of Canada’s largest and most international banks.  There he crafted crisis communications plans for the Bank and their senior executives ranging from issues around cyber security, international trade and commerce as well as in retail and digital banking.  Rick also led the Bank’s external communications strategy during their quarterly earnings as well as numerous mergers and acquisitions.

Rick served within the Government of Canada as the Director of Communications to Canada’s Foreign Minister as well as with Canada’s International Trade Minister; leading the communications team in promoting Canada’s foreign policy and trade priorities around the world, responding to the fluid and unpredictable nature of international relations.  Rick’s term with the federal government concluded with the Minister of International Trade during the signing of the Trans-Pacific Partnership (Comprehensive and Progressive Agreement for Trans-Pacific Partnership), where Rick led the communications roll-out and stakeholder strategy.

Rick is passionate about international relations, crisis communications and politics, and has built a positive reputation among his colleagues in the media, both in Canada and around the world.

Rick is a graduate of Brock University with a B.A. in Political Science with a Concentration in Public Law.

Monique Smith

https://globalpublicaffairs.ca/staff/smith/">Smith

Senior Counsel

Email: mmsmith@globalpublic.com

Monique Smith is Senior Counsel with Global Public Affairs with a focus on Canada-US relations.

Monique was Ontario’s first appointed Representative to Washington. In 2013, she led the incoming Premier’s transition team and successfully assisted the new government through its first six months in office at Queen’s Park.  She had previously served as Ontario’s Minister of Intergovernmental Affairs, Government House Leader, Minister of Tourism and Minister of Revenue.  During her first four years of elected office she served as Parliamentary Assistant to the Minister of Health and Long-Term Care, with particular responsibility for Long-Term Care.

Before being elected in 2003, Monique served as Executive Director of the Association of Canadian Publishers (ACP) and as Chief of Staff to the Leader of the Official Opposition in the Ontario Legislature.  Monique began her professional career practising labour and employment law at McCarthy Tétrault.

A strong advocate for Ontario’s interests, Monique was the first person to hold the Washington post in the Canadian Embassy, a post she held for five years. She sat on the Premier’s Committee on Ontario-U.S. Economic and Trade Relations and co-chaired the Ontario-US Engagement Strategy with the Deputy Ministers of International Trade and Intergovernmental Affairs. During her tenure in DC, she travelled the US representing Ontario’s interests.

Since returning to Canada, Monique has assisted clients on Canada-US matters and has been consulting for the Westminster Foundation for Democracy, the National Democratic Institute and the International Republican Institute on parliamentary and election reform in Myanmar and Malaysia.

Yonathan Sumamo

https://globalpublicaffairs.ca/staff/sumamo/">Sumamo

Director

Phone:780-887-4449

Email: ysumamo@globalpublic.com

Yonathan has more than eight years of experience in communications and public relations consulting. Having worked in several provincial ministries with the Public Affairs Bureau and at the Legislative Assembly of Alberta, he is a skilled crisis communications and strategic planning advisor.

During his time with the Public Affairs Bureau, Yonathan dealt with a number of high-profile public relation issues and crises, including working in the Emergency Operations Centre during the High River floods.

In the Legislature, Yonathan has served as a press secretary and most recently, as a senior communications consultant with the Progressive Conservative Caucus.

As a former journalist working in both print and radio in a number of different communities, Yonathan has tremendous amounts of experience in messaging to targeted audiences in an engaging and strategic manner. Yonathan is a long-time volunteer and board member of the Edmonton International Film Festival.

Rachael Wraith

https://globalpublicaffairs.ca/staff/wraith/">Wraith

Director of Communications

Telephone: 437-328-7132

Email: rwraith@globalpublic.com

Rachael Wraith brings 15 years of strategic communications, public engagement and reputation management experience to Global Public Affairs. Prior to joining Global, Rachael worked at the Town of Ajax – one of Ontario’s fastest growing municipalities – as the Manager of Corporate Communications providing expert leadership in digital strategy, creative services, public relations, media relations, issues management, brand awareness, internal communications and crisis communication. Trained in municipal emergency management, Rachael acted as the Town’s Public Information Officer throughout the Covid-19 pandemic, providing strategic counsel to senior leaders while executing effective public communications campaigns. Rachael has taken a lead role on high profile intergovernmental projects including the 2018 Great Lakes St. Lawrence Cities Initiative Conference and 2015 Pan Am Games. Previous to her role at the Town, she worked for an environmental NGO on key files in conservation, sustainability, water quality and climate change. These efforts awarded her recognition as one of Canada’s Top 25 Environmentalist under 25 from 2011 to 2013. Rachael was Chair of the Advisory Board for the Strategic Communications and Public Relations program at Durham College from 2018 to 2021 where she led a board of experts from diverse industries. Rachael holds a Bachelor of Arts in Professional Communications from Royal Roads University and an Advanced Diploma in Strategic Communications and Public Relations from Durham College.

Sophia Yan

https://globalpublicaffairs.ca/staff/sophia-yan/">Yan

Associate Consultant

Phone: 416-578-2079

Email: syan@globalpublic.com

Sophia is an Associate Consultant with the Communications team in the Toronto office, providing strategic communications support. Prior to joining Global, Sophia worked with a communication firm where she supported their consumer and financial teams in media relations and research. She also has previous experience in journalism and book publishing. Sophia currently holds a BA in English and Professional Writing and a post-graduate in Public Relations.

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