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Description

Global Strategic Communications group advises organizations and builds comprehensive communications plans designed to achieve their goals. We work with clients to effectively communicate and build connections with their audiences such as stakeholders, the media or governments, often under the most demanding and complex circumstances. As a team of former journalists, producers, and writers, we are passionate about developing communications strategies that make an impact. We work in a wide range of sectors including healthcare, energy, financial services, and cultural industries. Specializing in media relations, events management, content development and social strategies, we help organizations looking to amplify their messaging in a clear and creative way.


Lead Contacts:

Rick Roth
Telephone: (416) 597-3473
Email: rroth@globalpublic.com

Pamela Smith
Telephone: (416) 597-3477
Email: psmith@globalpublic.com

 

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Team

Nicole Brassard

https://globalpublicaffairs.ca/staff/nicole-brassard-2/">Brassard

Director

Telephone: 604 -240-5788

Email: nbrassard@globalpublic.com

Nicole Brassard is a Director in the Vancouver Office of Global Public Affairs. She provides government relations, stakeholder engagement and communications support to clients in the Transportation, Infrastructure and Technology sectors. Prior to joining Global, Nicole was the Regional Director for a federal political party managing stakeholder engagement, media relations and strategic policy outreach in Alberta, Saskatchewan and the Territories. Nicole has extensive experience managing election campaigns and has knowledge of strategic messaging and micro-targeting using a variety of innovative platforms. She also worked in law for more than a decade for several national and international law firms in their corporate and insurance practice groups. Nicole holds a Bachelor of Arts in Philosophy from the University of Alberta and a diploma from Canadore College.

Taylor Jantzi

https://globalpublicaffairs.ca/staff/jantzi/">Jantzi

Communications Coordinator

Phone: 416-575-5366

Email: tjantzi@globalpublic.com

Taylor Jantzi is Global’s Communications Coordinator, providing support to national communications and public relations for clients as part of Global’s Strategic Communications practice. Taylor is passionate about media relations and thrives on securing top tier media placements for her clients. She has a post-graduate certificate in Corporate Communications and Public Relations from Centennial College, a certificate in Digital Strategy and Communications Management from the U of T School of Continuing Studies and a BA Honours in Political Studies, with a minor in History from Queen’s University.

Rick Roth

https://globalpublicaffairs.ca/staff/roth/">Roth

Vice President Strategic Communications, Ontario

Phone: 416-597-3473

Email: rroth@globalpublic.com

Rick Roth is the Vice President Strategic Communications, Ontario, at Global Public Affairs, helping clients navigate the new Government in Ontario under Premier Doug Ford.  Rick works with clients seeking opportunities to collaborate with the public sector to achieve their business objectives.

Rick has more than a decade of experience in government, crisis communications and public affairs, holding senior positions in Government of Canada and the Government of Ontario.  Most recently he served as the Chief of Staff to the Minister of the Environment, Conservation and Parks helping shape Ontario’s Environment Plan; a detailed vision ranging from the protection of air, land and water, addressing litter and waste as well as Ontario’s new approach to Climate Change and Greenhouse Gas Emissions.

Previously Rick spent more than two years as the Senior Manager for Issues and Reputation Management at Scotiabank, one of Canada’s largest and most international banks.  There he crafted crisis communications plans for the Bank and their senior executives ranging from issues around cyber security, international trade and commerce as well as in retail and digital banking.  Rick also led the Bank’s external communications strategy during their quarterly earnings as well as numerous mergers and acquisitions.

Rick served within the Government of Canada as the Director of Communications to Canada’s Foreign Minister as well as with Canada’s International Trade Minister; leading the communications team in promoting Canada’s foreign policy and trade priorities around the world, responding to the fluid and unpredictable nature of international relations.  Rick’s term with the federal government concluded with the Minister of International Trade during the signing of the Trans-Pacific Partnership (Comprehensive and Progressive Agreement for Trans-Pacific Partnership), where Rick led the communications roll-out and stakeholder strategy.

Rick is passionate about international relations, crisis communications and politics, and has built a positive reputation among his colleagues in the media, both in Canada and around the world.

Rick is a graduate of Brock University with a B.A. in Political Science with a Concentration in Public Law.

Yonathan Sumamo

https://globalpublicaffairs.ca/staff/sumamo/">Sumamo

Director

Phone:780-887-4449

Email: ysumamo@globalpublic.com

Yonathan has more than eight years of experience in communications and public relations consulting. Having worked in several provincial ministries with the Public Affairs Bureau and at the Legislative Assembly of Alberta, he is a skilled crisis communications and strategic planning advisor.

During his time with the Public Affairs Bureau, Yonathan dealt with a number of high-profile public relation issues and crises, including working in the Emergency Operations Centre during the High River floods.

In the Legislature, Yonathan has served as a press secretary and most recently, as a senior communications consultant with the Progressive Conservative Caucus.

As a former journalist working in both print and radio in a number of different communities, Yonathan has tremendous amounts of experience in messaging to targeted audiences in an engaging and strategic manner. Yonathan is a long-time volunteer and board member of the Edmonton International Film Festival.

Pamela Smith

https://globalpublicaffairs.ca/staff/pamela-smith-2/">Smith

Director of Strategic Communications

Telephone: 416-642-2904

Email: psmith@globalpublic.com

Pamela Smith is Director of Strategic Communications group in Toronto, providing presentation training and programming expertise for corporate events and special projects. She is focused on messaging, research and delivery tactics to ensure corporate leaders are prepared for public-facing communications and creative outlets. Prior to joining Global, Pamela was a lecture agent at The Lavin Agency where she represented some of North America’s most prestigious public figures and thought leaders in business, politics, technology, and the arts. Pamela has an extensive background in the performing arts and holds a Masters of Fine Arts from York University. She is a course director for Presentation Tools and Techniques at Seneca College’s Government Relations Management Program in Toronto.

 

Hershell Ezrin

https://globalpublicaffairs.ca/staff/hershell-ezrin-2/">Ezrin

Senior Fellow

Email: hezrin@globalpublic.com

Hershell Ezrin is Senior Fellow of Advocacy, Public Affairs and Strategic Communications at Global Public Affairs. He is a former senior public servant and political adviser for three levels of government and is a former CEO of two multinational companies. Hershell is also a former corporate director in energy, financial services and service sectors and a leader in health, arts and community affairs. He currently lectures in two post-graduate programs, is a Distinguished Fellow, Strategy at the Ted Rogers School of Management, and is an honorary lifetime governor of the Canadian Journalism Foundation.

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