Global Strategic Communications group advises organizations and builds comprehensive communications plans designed to achieve their goals. We work with clients to effectively communicate and build connections with their audiences such as stakeholders, the media or governments, often under the most demanding and complex circumstances. As a team of former journalists, producers, and writers, we are passionate about developing communications strategies that make an impact. We work in a wide range of sectors including healthcare, energy, financial services, and cultural industries. Specializing in media relations, events management, content development and social strategies, we help organizations looking to amplify their messaging in a clear and creative way.

Lead Contacts:

Rick Roth
Telephone: (416) 597-3473

Pamela Smith
Telephone: (416) 597-3477



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Nicole Brassard">Brassard


Telephone: 604 -240-5788


Nicole Brassard is a Director in the Vancouver Office of Global Public Affairs. She provides government relations, stakeholder engagement and communications support to clients in the Transportation, Infrastructure and Technology sectors. She is the co-chair of Global’s Technology Practice and assists clients in the sector from conception to commercialization. She currently sits on the Greater Vancouver Board of Trade’s Regional and Civic Affairs Committee. Prior to joining Global, Nicole was the Regional Director for a federal political party managing stakeholder engagement, media relations and strategic policy outreach in Alberta, Saskatchewan and the Territories.
Nicole has extensive experience managing election campaigns and continues to provide strategic counsel at the federal level. She also worked in law for more than a decade for several national and international law firms in their corporate and insurance practice groups.

Taylor Jantzi">Jantzi

Communications Coordinator

Phone: 416-575-5366


Taylor Jantzi is Global’s Communications Coordinator, providing support to national communications and public relations for clients as part of Global’s Strategic Communications practice. Taylor is passionate about media relations and thrives on securing top tier media placements for her clients. She has a post-graduate certificate in Corporate Communications and Public Relations from Centennial College, a certificate in Digital Strategy and Communications Management from the U of T School of Continuing Studies and a BA Honours in Political Studies, with a minor in History from Queen’s University.

Rick Roth">Roth

Vice President Strategic Communications, Ontario

Phone: 416-597-3473


Rick Roth is the Vice President Strategic Communications, Ontario, at Global Public Affairs, helping clients navigate the new Government in Ontario under Premier Doug Ford.  Rick works with clients seeking opportunities to collaborate with the public sector to achieve their business objectives.

Rick has more than a decade of experience in government, crisis communications and public affairs, holding senior positions in Government of Canada and the Government of Ontario.  Most recently he served as the Chief of Staff to the Minister of the Environment, Conservation and Parks helping shape Ontario’s Environment Plan; a detailed vision ranging from the protection of air, land and water, addressing litter and waste as well as Ontario’s new approach to Climate Change and Greenhouse Gas Emissions.

Previously Rick spent more than two years as the Senior Manager for Issues and Reputation Management at Scotiabank, one of Canada’s largest and most international banks.  There he crafted crisis communications plans for the Bank and their senior executives ranging from issues around cyber security, international trade and commerce as well as in retail and digital banking.  Rick also led the Bank’s external communications strategy during their quarterly earnings as well as numerous mergers and acquisitions.

Rick served within the Government of Canada as the Director of Communications to Canada’s Foreign Minister as well as with Canada’s International Trade Minister; leading the communications team in promoting Canada’s foreign policy and trade priorities around the world, responding to the fluid and unpredictable nature of international relations.  Rick’s term with the federal government concluded with the Minister of International Trade during the signing of the Trans-Pacific Partnership (Comprehensive and Progressive Agreement for Trans-Pacific Partnership), where Rick led the communications roll-out and stakeholder strategy.

Rick is passionate about international relations, crisis communications and politics, and has built a positive reputation among his colleagues in the media, both in Canada and around the world.

Rick is a graduate of Brock University with a B.A. in Political Science with a Concentration in Public Law.

Yonathan Sumamo">Sumamo




Yonathan has more than eight years of experience in communications and public relations consulting. Having worked in several provincial ministries with the Public Affairs Bureau and at the Legislative Assembly of Alberta, he is a skilled crisis communications and strategic planning advisor.

During his time with the Public Affairs Bureau, Yonathan dealt with a number of high-profile public relation issues and crises, including working in the Emergency Operations Centre during the High River floods.

In the Legislature, Yonathan has served as a press secretary and most recently, as a senior communications consultant with the Progressive Conservative Caucus.

As a former journalist working in both print and radio in a number of different communities, Yonathan has tremendous amounts of experience in messaging to targeted audiences in an engaging and strategic manner. Yonathan is a long-time volunteer and board member of the Edmonton International Film Festival.

Sophia Yan">Yan

Associate Consultant

Phone: 416-578-2079


Sophia is an Associate Consultant with the Communications team in the Toronto office, providing strategic communications support. Prior to joining Global, Sophia worked with a communication firm where she supported their consumer and financial teams in media relations and research. She also has previous experience in journalism and book publishing. Sophia currently holds a BA in English and Professional Writing and a post-graduate in Public Relations.

Hershell Ezrin">Ezrin

Senior Fellow


Hershell Ezrin is Senior Fellow of Advocacy, Public Affairs and Strategic Communications at Global Public Affairs. He is a former senior public servant and political adviser for three levels of government and is a former CEO of two multinational companies. Hershell is also a former corporate director in energy, financial services and service sectors and a leader in health, arts and community affairs. He currently lectures in two post-graduate programs, is a Distinguished Fellow, Strategy at the Ted Rogers School of Management, and is an honorary lifetime governor of the Canadian Journalism Foundation.


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