Sébastien is an accomplished designer with over 25 years of experience working in large organizations across various sectors, including insurance, finance, media, culture, and tourism. Recognized for his expertise in design, brand consulting, and art direction, he has successfully applied his strategic guidance skills to rebranding and visual identity projects, graphic communications, and mass-market advertising.
Before joining MERCURE, Sébastien played a key role in the visual identity overhaul at SSQ Insurance and the creation of the Beneva brand. Over the years, he has also worked in advertising creation at Transcontinental, in graphic design at Transat, and in web and video design at Desjardins.
Creative and versatile in graphic communications design, Sébastien establishes a concise, clear, and distinct artistic direction for each client’s needs. He brings his rigor and strategic vision to every stage of the creative process, from ideation through production.
Sébastien holds a degree in graphic design and a certificate in advertising from the University of Montreal. Thanks to his training, he is able to offer a 360°, multi-channel, and client-oriented approach to graphic communications, combining simplicity and modernity.