Industry has long recognized the important benefits of working proactively with government. Effective government relations can shape the long-term regulatory and legislative approach, increase understanding of market constraints and identify sales opportunities available in the public sector. By monitoring public policy and legislation and becoming involved in government consultations on economic and research policies, Global Public Affairs identifies regulatory changes, policy shifts and procurement opportunities. Whether your business is selling goods or services, commodities or high-technology, the government should be an important customer. Understanding the big trends in government can be the key to developing and providing the necessary products and services. Established relationships with government can highlight future emerging solutions, facilitate responses to existing RFPs and accelerate a variety of approvals.